As I write this blog on Fri 07 May 2010 there remains much uncertainty in the world of Politics. Its a hung parliament but what does this mean for business? We still don’t know who will be sitting in number 10 but one thing is for sure, whoever is charged with running this country will have no choice to start repaying the masses of debt we find ourselves burdened with. Let’s be real we all know what this means, less being paid out and the need to get more in (higher taxes).
But still I keep on asking what does this mean for new business sales and existing customer revenue? For us we are working harder than ever to get our message heard to the right people. When you believe strongly in a product or service and know it inside and out it’s much easier to shout about it and be more confident in talking about it’s benefits and features.
Product Knowledge / Embedding
This is why one of our key areas of focus has been around product knowledge and knowledge embedding. So often do I hear the age old problem of knowledge learnt in a workshop or training session is so quickly lost over time if the opportunity to practice is not forthcoming. When we are in an age where we are asking our workforces to remember so much more and hold onto all those small but important pieces of information and bring them out as and when they need them.
Complimentary training by drip feeding bit size chunks of information through creative campaigns can be one of the most effective ways of refreshing knowledge and increasing knowledge retention.
WIFM
For those of you that haven’t come across the acronym WIFM it stands for “What’s In-it For Me“. We all work best when motivated and learning is no different especially when you can demonstrate a direct link between learning and an increase in sales / profits or the achieving of targets and KPI’s. There are a number of ways this can be achieved, however my favouirite by far is Incentivisation. Running a First Class Incentive scheme will give you First Class service to your customers and those you want to become customers. After all there are not many of us around that want to give our customers a second rate service, which is a relief, so provide your staff with the tools they need to achieve targets, KPI’s and retain all the knowledge necessary to make your business as strong as it could ever be.
Incentivisation
Why are so many companies turning to Incentivise for learning, sales improvement, achieving targets and the list goes on… The answer is simple, without it we are asking our staff to complete tasks within set targets with no support or reason. We believe in motivation and reward to bring around a change in culture and attitudes to gain an understanding in why they are doing something and to believe in doing it in the best possible way. We all want to be educated and motivated and some form of reward and recognition is often all it takes to get the results you need so long as you manage your scheme in the right way using the right tools.
+44 (0) 1273 669 707
